Queensland Country Bank has announced the extension of its naming rights sponsorship at Queensland Country Bank Stadium for a further four years, securing a decade-long partnership with Stadiums Queensland.
Now entering the final year of the initial six-year term, Queensland Country Bank CEO Aaron Newman said the renewed agreement will extend until December 31, 2029, reinforcing their commitment to supporting world-class entertainment and sporting events in North Queensland.
“At the time of the original conversation about the stadium in 2019, we knew that the stadium would host all home games for the North Queensland Toyota Cowboys National Rugby League team, but we were uncertain about what other events might be secured,” said Mr Newman.
“We recognised that the stadium was an important piece of social infrastructure that would contribute to the liveability and economic prosperity of the city, and we wanted to support that.
“Our partnership with Stadiums Queensland has exceeded all expectations, and we’ve been thrilled that Queensland Country Bank Stadium has been highly successful in attracting major headline events including Elton John, men’s and women’s State of Origin, Rugby World Cup, P!nk and The Killers.
“There is no doubt that Queensland Country Bank Stadium has generated significant exposure for our brand that has contributed to our accelerated growth as a bank of choice for Queenslanders, but what we’re most proud of is the opportunities the stadium has created for regional Queenslanders and we’re delighted to continue to play a role in the growth of North Queensland.”
Queensland Country Bank Stadium continues to be a key driver of activity locally as the home of the North Queensland Toyota Cowboys and has already secured several key events for in the future including the Wallabies v Argentina rugby union game on September 6, Nitro Circus on October 25 and four matches for the Rugby World Cup 2027.
Quotes attributed to Stadiums Queensland CEO Todd Harris
“Queensland Country Bank has been with us from the start, from the uncertainty of the early days through the pandemic, to the powerhouse the venue has become, home to the Cowboys and host to the best national and international sport and entertainment available.
“Having a partner invested in us and also committed to the long term benefit of the region has been absolutely vital to that success, and we look forward to continuing our very strong relationship with Queensland Country Bank.”
Quotes attributed to Minister for Sport and Racing Hon Tim Mander
Minister for Sport and Racing, and Minister for the Olympic and Paralympic Games Tim Mander said the stadium had achieved a significant amount in a short period of time.
“There’s no doubt that this is one of the best regional venues in Australia,” Minister Mander said.
“North Queensland has been through a tough time, but the extension of the naming rights is not only a testament to the success of the venue but a great signal of confidence in the region.
“Queensland Country Bank Stadium has been instrumental in boosting Townsville’s economy and tourism, and the incredible response to the P!nk concerts last year is a prime example.
“From the Cowboys to State of Origin, the Matildas, international football, rugby union, and some of the biggest names in music, this venue continues to deliver world-class experiences.
“With major international events on the horizon, including the Rugby World Cup and Brisbane 2032, the stadium is poised to play a pivotal role in showcasing the region to the world.”
Quotes attributed to Townsville Enterprise CEO Claudia Brumme-Smith
"A special milestone for the Townsville North Queensland community today as we celebrate five years since the doors to our $318 million stadium opened and changed the city's skyline - and future – forever.
"In just the last five years, the stadium welcomed over 1.25 million attendees, and generated over $357 million in visitor spend for the city. However, this achievement represents the culmination of a seven-year advocacy journey for North Queensland - one that we are incredibly proud of.
"The Stadium is the reason for securing major headline events including the Elton John, Men's and Women's State of Origin, Rugby World Cup, P!nk and The Killers and has catapulted Townsville into the spotlight, cementing our title as the Events Capital of the North. Our pathway to a strong events calendar is clear thanks to the newly inked Major Evens Strategy to be delivered by the Townsville Enterprise team.
"Queensland Country Bank Stadium holds a special place in the heart of this community and Townsville Enterprise. It was a visionary idea that came to life through true collaboration and the determination of North Queensland and it took us seven years to align State government funding as part of our advocacy efforts as a region; we cannot wait to see the eventful future ahead."
ENDS